Histoires de Parfums ME

The author, Gérald ghislain

GÉRALD, YOU’VE JUST LAUNCHED YOUR LATEST OPUS, SOLD OUT, IN THE THIS IS NOT A BLUE BOTTLE COLLECTION. WHERE DOES IT FIT WITHIN HISTOIRES DE PARFUMS, YOUR BRAND OF 25 YEARS?

Yes, 25 years already! A quarter of a century spent writing stories with and through perfume. What fascinates me is how scent is tied to memory more than any other sense, it sparks emotions instantly. For me, perfume is a way to connect deeply with others.

Each fragrance I create is a piece of me: sometimes a side of my personality, sometimes a tribute to someone I admire, or even a question that obsesses me. What I want is to share those emotions and open a door so others can enter my world and enrich it with their own. It’s a dialogue, really.
The This Is Not a Blue Bottle collection came after years of this back-and-forth, human and creative.